Ludovic Stourm

Assistant Professor of Marketing at HEC Paris

Research interests: Sharing economy, Network effects, Diffusion of innovations, Spatial demand, Granular data, Cross-category models of purchase

I am an empirical modeler who builds econometric models to investigate aspects of consumer preferences and generate recommendations for companies regarding their marketing activities.

My research is divided in two streams focused on different substantive domains: digital platforms and consumer packaged goods.

I employ different methods, including methods from Empirical Industrial Organization, continuous-time event modeling, spatial modeling, and Bayesian estimation methods. I also develop efficient computation techniques to estimate complex models of demand.

I enjoy working on rich datasets by combining data from multiple sources.