Ludovic Stourm

Assistant Professor of Marketing at HEC Paris

Research interests: Sharing economy, Cross-category models of consumer purchases, Bayesian models, Dynamic structural model

Ludovic Stourm is an Assistant Professor of Marketing at HEC Paris. He holds a PhD degree from the Wharton School of the University of Pennsylvania, a Master’s degree in Statistics from Harvard University and an Ingénieur degree in Computer Science from the Université de Technologie de Compiègne.

His research focuses on empirical methods to understand the behavior of consumers over time. In one stream of research, he develops structural methods of demand estimation across product categories. In another stream, he investigates the behavior of users on sharing economy platforms.

Prior to his academic career, he worked as a software engineer at Apple and as a consultant applying data-driven methods to solve marketing problems at in4mation insights. Ludovic is a member of the American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS).

View Professor Stourm's CV.


Work in progress:


At HEC Paris, Professor Stourm teaches the Marketing course in the Grande Ecole program and the Marketing Science course in the PhD program.

Media coverage

Useful tools

I have developed some tools that can be of interest to students and researchers alike.