Ludovic Stourm

Assistant Professor of Marketing at HEC Paris

Research interests: Sharing economy, Network effects, Diffusion of innovations, Spatial demand, Granular data, Cross-category models of purchase

Ludovic Stourm is an Assistant Professor of Marketing at HEC Paris. He holds a Ph.D. degree from the Wharton School of the University of Pennsylvania, a Master’s degree in Statistics from Harvard University, and an Ingénieur degree in Computer Science from the Université de Technologie de Compiègne.

In his research, he uses models based on economic theory to empirically investigate aspects of consumer preferences and generate recommendations for companies regarding their marketing activities. His research is divided in two streams focused on different substantive domains: demand for consumer packaged goods, and sharing-economy platforms. He employs different methods, including Bayesian estimation, continuous-time event modeling, spatial modeling, and methods from Empirical Industrial Organization.

Prior to his academic career, he worked as a software engineer at Apple and as a consultant applying data-driven methods to solve marketing problems. Ludovic is a member of the American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS).

View Professor Stourm's CV.



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At HEC Paris, Professor Stourm teaches the Marketing Management course in the Grande Ecole program and the Marketing Science course in the PhD program.
I have developed several tools that help visualizing concepts seen in class:

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